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Misconception #1 |
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You should wait as long as possible before getting
your carpets and upholstery
cleaned because after they are cleaned they will get dirtier faster. |
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Not true. |
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Dirt is abrasive - just like sandpaper. Every
time you step on your carpet, you grind abrasive dirt into
your carpet fibres. This cuts your carpet, just as if you were
using a knife, causing it to wear out faster. A dirty carpet
will not last nearly as long as a clean carpet. While vacuuming helps
remove some of this dirt its simply not enough. The longer you wait to have your carpets
cleaned, the more damage you can do to your carpet, the faster
it will wear out and the sooner you will have to go through
the expense of replacing your carpets. |
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Misconception #2 |
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The only reason to clean
carpets is to get out
the dirt and my carpets do not look dirty. |
| Not true. |
| As you probably know, outdoor air contains pollens,
fungi, bacteria, air pollution, cigarette smoke, car exhaust - and
hundreds of other chemicals. When you and your family members
come into your home, you carry those pollens, bacteria, and chemicals
in your hair and on your skin, clothing and shoes. Not
surprisingly, all those chemicals, pollens and bacteria wind up - you
guessed it - in your carpet. Most people do not understand
that your carpets are the biggest air filter in your home. As the air
moves about your house the particles in the air are "grabbed" by the
carpet as the air moves over it. These particles are then ground into
the carpet by you, your children and your pets.
If you have allergies, asthma, emphysema, or other breathing problems
- one major source of your problem could be the pollens, fungi, and
chemicals in your carpet.
In addition, as you may know, tobacco smoke contains over 4000 different
chemical compounds, 43 of which can cause cancer. And even if you don't
smoke, those chemicals can get on your shoes, and you may track them into
your home and you leave them in your carpets.
If you're sensitive to cigarette smoke, you might find that you'll
breathe easier after you hire a carpet cleaning company to get those harmful
chemicals our of your carpet.
So, in addition to getting rid of dirt, another important reason to clean
your carpet is to get rid of pollens, fungi, bacteria, chemicals and the
tars and residue from tobacco smoke. |
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Misconception #3 |
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One method of carpet cleaning is as good as another. |
| Not true. |
| You can choose from three primary methods: "Natural®"
Carbonated Cleaning, Dry Chemical Cleaning, or Hot Water Extraction
commonly known as "Steam Cleaning". Dry Chemical and Hot Water
Extraction methods have a tendency to leave dirt attracting sticky
residues on your carpet and either fail to thoroughly remove the soil
from the fibres or take several hours, even days to dry if the
technician doing the cleaning doesn't know what they are doing! Know
whether or not you are getting a truck mounted cleaner or a portable
system. Portable steam cleaners cannot provide the type of deep
cleaning you may require, where as a truck mounted steam cleaner may.
The Chem-Dry method is a hot carbonating extraction method that utilises a
patented cleaning product called the "Natural®". The "Natural®" is a mineral
based solution that contains no soaps, detergents, bleaches or brighteners. This
process is offered only by Chem-Dry franchises and most carpets dry in 1-2
hours.
There are some very good steam cleaning and dry chemical companies on the
market today. What you need to understand is what it is you want and what
they are offering before you give them the go ahead to have your carpets
cleaned.
You need to
know how long it will take for your carpet to dry and what kind of
guarantee they offer. What you need to ask a cleaner is provided in
another section. |
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Misconception #4 |
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Having the right equipment is all a company needs to clean your carpets properly. |
| Not True! |
| For a start, all personnel from the company owner to
the technicians and sales staff should be thoroughly trained in the
theory and practice of carpet and upholstery cleaning and maintenance.
Proper carpet and upholstery cleaning is part chemistry, part
investigative research and lots of hard work. Since the carpets in
your home are likely the most expensive single item in your home, are
you going to trust their maintenance and care to the first guy that
comes along who says he has just bought all of the equipment, and now
he is a Carpet cleaner! Not likely. That would be like letting your neighbour work on your brand new car after he went down to Halfords and
bought a few tools at the pre-Christmas sale. It's just not that
easy.
Then how do you know who is qualified to clean your valuable carpet and
upholstery investment?
Chem-Dry technicians follow strict industry standards each and
every time they clean your carpets or upholstery.
They receive training updates a minimum of twice a year keeping them
abreast of the latest techniques in carpet and fabric care.
Chem-Dry is the leading domestic carpet and upholstery cleaning and
disaster restoration company in the UK. We have won the respect of
home owners, business owners and the country’s largest insurers.
The Chem-Dry carpet and upholstery cleaning process is world renowned,
in fact, every 4 seconds someone, somewhere invites Chem-Dry to clean
their home, cleaning over a billion square feet of carpeting a year. In addition we conform to ISO 9001 Quality Standards. |
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Misconception #5 |
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The company that offers the lowest price is the company you should hire. |
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Maybe ... but not always.
Here are two important points to consider: |
Point #1
The price you are offered may not be for the services you want
performed. Before you select a company, decide what you want to accomplish.
If you want the carpet cleaner to remove only some of the dirt, you can
choose from dozens of companies that use shampoos or other cleaning methods
or you can go to a DIY shop and rent a portable machine. Chances are,
this will not produce the results you were hoping for, your carpets will resoil very quickly, and in the end you will not have saved as much money as
you thought you might have.On the other hand, if you want your carpet thoroughly cleaned - if you
want to remove the harmful dirt, bacteria, pollens, chemicals and tobacco
residues - then you need to hire a company that uses a deep cleaning
restorative cleaning process. This is the only way to ensure that your
carpets remain healthy and free from dirt, disease - causing bacteria and
harmful chemicals.
So remember that the price you see offered may not be for the services
you want performed or for the way you want them performed!
Point #2
The price you see advertised may not be the price you pay. Many home
owners have learned that the low price they saw advertised was not the
amount they were charged. This is called "Bait and Switch" and these
types of operators are the bane of our existence. By educating
yourself on their tactics and methods you can protect yourself from
falling prey to their methods.
And if you've ever hired a carpet
cleaner, you too may have been the victim of false or misleading
advertising. You probably learned the hard way that some carpet
cleaners offer a cheap price ... usually between
£15 - £20 per
room or area ... and then pressure you into paying a lot more once
they get inside your home. Some of them may be breaking the law by
using these illegal "bait and switch" tactics.
As in all businesses and professions, the carpet cleaning industry has
its share of bad apples. I take no pleasure in telling you this, but some
are unethical ... and, sadly, a few are dishonest. By their misleading
advertising and false promises, they cast a dark shadow on our entire
industry. I have dedicated myself to finding these unscrupulous operators
and exposing them to the public.
However, you will find many carpet cleaners out there who are professionals,
who offer excellent customer service, guarantee their work and who offer fair
value packed pricing ... in a word, "professionals" who work hard to earn your
trust and respect each and every day they come to work. Find them and use them.
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Misconception #6 |
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Any good carpet cleaning company should be able to give you an exact price quote over the telephone. |
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I wish this were true, but it isn't.
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| Consumers often think that if they want to clean four
rooms at the price of
£25.00 per room, then the price will be £100.00.
But this isn't always true. Why? Because many "By-the-Room"
carpets cleaners have charges for special fabrics, travel charges and
compulsory deodorization applications, or they won't guarantee their
work. Know what you are getting for your money before inviting
them into your home. Size of your home
Professional and reputable carpet cleaning companies usually
price carpet cleaning by the square metre. So if
you want us to tell you the exact cost of cleaning your carpet,
you will need to know the exact number of square metres that you want to
have cleaned. To get an accurate measurement, an in-home inspection of
the carpeted area may be required in order to calculate the exact size
of the carpet area to be cleaned. The in home
inspection and quotation is not a gimmick. It gives the carpet
cleaner a chance to measure the areas to be cleaned, to see the
carpeting to be cleaned and to answer any questions you may have.
For the customer, it is a no risk means by which you can get a firm
written quote, it gives you the opportunity to ask questions and also
gives you a chance to see if this is the type of company you want to
do business with.
You'll be glad to know that the carpet area to be cleaned is not nearly
as great as most people think. For example, if you want your entire
home cleaned and your home is approximately 150 square metres in size, the
amount of carpeting to be cleaned might only be 100-120 square metres. This
is because most home measurements are outdoor measurements. Plus, when the
areas taken up by walls, room dividers and the like. are deducted, the
result is that the actual area to be cleaned is usually only about 75% of
the square metreage of the home.
In addition, you may only want to have the "high traffic" areas of your
home cleaned. This makes sense if the furniture in a given room has
always been in one place and will likely always be there. Why
pay to clean areas of your home that are covered up and are not dirty.
High Traffic cleaning can save you money.
So even though a professional carpet cleaning company can't give you an
exact quote over the telephone, don't dismiss them as not knowing what they
are doing. On the contrary, they need to see the carpets to be cleaned so
they can give accurate advice and accurate information.
The type of carpet
Certain types of carpet are harder to clean than others. So before a
professional carpet cleaner can give you a quote, they need to know the type
of carpet you want cleaned.
Second, the amount of soiling
Carpet that hasn't been cleaned for ten years will take longer to clean than
carpet that was cleaned within the last six months. In addition, carpets
that are regularly maintained and have a stain guard applied are easier to
clean than those that are not maintained and have let the stain guard
protection inherent in modern carpets get walked off.
Third, the amount of furniture that has to be moved
Obviously if there
is lots of furniture to move this will mean the job takes longer and this
will be reflected in the quotation given. On the other hand if your rooms are clearer with little
furniture to move then this will also be reflected in the price. Without visiting, a professional firm
cannot tell what furniture needs to be moved and how this will affect the
price. |
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Summary
To recap, professional cleaners will consider the type of carpet or
upholstery to be cleaned, the amount of soiling on the carpets or
upholstery, and the amount of furniture that has to be moved. So, as you can
now imagine, every quotation is different and in many cases is very
difficult to provide over the phone.
A reputable carpet cleaning company will offer a free in home quotation
for
the cleaning that you will require. This quotation should be free, no
obligation and should include a written report that is a firm quote for the
work to be completed. Take advantage of the inspection and quotation process, it gives you
an up front, painless method to see who you are dealing with. Besides, it
will give you the opportunity to test out the information you have learned
in this consumer information section of our website. |
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